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Uncover the Risks of Succession Misalignment Between G1 and G2 Advisors

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About the Study

This study was commissioned by Kestra Holdings and executed in partnership with 8 Acre Perspective, an independent research firm. 269 financial advisors across a broad range of independent broker-dealers and RIAs participated in an online survey in October-November 2024. 

  • “G1” Advisors: Practice owners who are planning to retire and sell their stake in their practice (may be either a founder or a partner/principal.) All G1 advisors in this study are planning for an internal succession—promoting one or more advisors from within the practice into leadership. The average age of G1 participants was 56. 
  • “G2” Advisors: Advisors who has been identified as successors or potential successors for owners in their current practice. The average age of G2 participants was 44. 

All participants are at practices with $750K or more in revenue, at least half of which is generated from individual retail investors.  

In addition, individual interviews were conducted in 2024 with 10 G1 advisors and 10 G2 advisors to explore in-depth their approach to leadership transition.